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Wild Ona Story

Hello! My name is Kristina, I'm the founder and maker at Wild Ona.

As many new moms will agree, when we have children, everything changes. After pregnancy, my skin and scalp became so sensitive that I could no longer tolerate most of the cosmetic products that I had been using for years. This led me to learn and create more natural, gentle products for myself and our children that would provide the desired results with nourishment, not irritation.
I had already been making natural face and body creams, lip balms and salves, and natural soap when I decided to study professional shampoo & conditioner bar formulation in 2020. 

Having a huge love for working with natural ingredients and herbs (which I have inherited from my grandmother, folk-herbalist, Ona - the inspiration and name behind the brand) I naturally created the products infused with wonderful botanicals and essential oils.

​At the same time, I was becoming increasingly aware of our environmental impact and the unnecessary waste we leave behind. This inspired me to create products that are as sustainable as possible, leaving little or no waste behind. 
With these 3 goals in mind (Gentle, Sustainable, Botanical) I launched Wild Ona zero waste hair care for all the gentle skins & sustainable souls.

Today, our products are selling in many sustainable and boutique stores across the UK as well as internationally. 

Since 2022 I released a series of learning resources to help others to create their own perfect shampoo & conditioner bars. 

If there is anything you would like to know about Wild Ona and our products, just message me at

Kristina xx

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